Recruiting agencies compete with each other to find the best talent. But, today the media recruit agencies win the competition efficiently. They use different social media platforms to get the extra benefits.
In this article, you will get to know the useful advantages of using media recruitment agencies. Based on these points, you will be able to hire one of the top media recruiting agencies from the market.
Who Are Media Recruitment Agencies?
The weapon of media recruitment agencies is using free recruiting software and social media platforms. Internet users have mostly a few common applications. Facebook, Twitter, Instagram are a few of them. They advertise job roles in the media and recruit suitable candidates.
Advantages of Media Recruitment Agencies
1. Target High-Quality Candidates
Today, users do not use social media just for entertainment. Their profiles have become their identity. Recruiters take advantage of this. They post ads to attract specific candidates. Facebook filters them with hashtags, demographics and keywords.
Instagram and Twitter also offer this type of advertisement. Therefore, recruiters easily find the best-fitted profiles. This in turn helps top media recruiting agencies select top talents.
2. Attracts Active and Passive Jobs Seekers
Nowadays, most candidates are passive job seekers. They may not be seeking a new job. But, they update their profile regularly according to the market trend. Therefore, top media recruiting agencies find out the best passive candidates alongside active candidates.
Earlier, candidates used to reach out to the recruiters. But, now it has changed the other way around. Recruiters reach out to the candidates. Then they communicate with the job seekers. Important social media platforms are:
According to new research, LinkedIn is the best platform. Media agencies post job vacancies on this platform regularly. This is the best place to find quality candidates.
3. Screening Candidates Effectively
Media recruiting agencies screen the candidates through their profiles. Sometimes, candidates post funny pictures or memes and other personal information. All of these show the culture and values of a candidate. Therefore, their profile determines whether they are fit or not.
But, remember they do not eliminate candidates based on their biases. Most of the time, instead of judging on the first instance, they contact the candidate. So, social media has made the screening process easy.
4. Increases Brand Awareness
Brand visibility increases the trust among customers. Media recruiting agencies post content alongside ads. Even it creates some level of trust among job seekers. According to several types of research, candidates scrutinise the reputation and culture of an organisation. Then they apply for the job posts.
So, job positions, content and other posts increase brand awareness. It helps to increase your sales alongside selecting quality candidates. You can also make some of the employees brand ambassadors of your company. When they post on their social media handles, it will be of great advantage.
5. Save Recruiting Costs
The recruitment process is costly. When you post job positions, you need a good budget. But, creating a social media page is free. You can also post jobs with low budgets. Ads on Facebook and other platforms are highly affordable. Therefore, if you hire media recruiting agencies, they save a lot of your costs.
Top media recruiting agencies change job ads according to your demand. They design the graphics and market the job positions within your company.
6. They Monitor Your Competition
All brands are now on different social media platforms. They also want to get popular. Hence, apart from posting job adverts, they upload regular content. Here comes the advantage of monitoring your competitors. Media recruiting agencies will help you in this process.
There are two kinds of analysis:
- Sentiment Analysis: Analysis of your brand compared with the competitors. What do customers say about your competition? What are they writing in the comment section of the posts? All of these are under the sentiment analysis.
- Engagement Analysis: Are the customers engaging with the competitors’ content? Apprehend the interest of the consumers.
7. Bigger Application Pool
Top media recruiting agencies have larger networking. When the post job adverts, thousands of candidates reach out to them. Even, if they are not a good match, recruiters get a referral. Sometimes, referrals are quality employees. Thus, social networking helps a lot in the recruitment process. Hence, media agencies have the advantage of a bigger application pool.
8. Faster Recruitment
Traditional method of recruitment process takes a long time. Recruitment agencies post job vacancies. Then, interested candidates walk to the door to apply. But, now social media has made this process so fast. Recruiters post a job vacancy. Then, they wait and applications rush in. They select the potential candidates. Later, they reach out to them.
Therefore, media recruiting is not just cost-effective, it is also time effective. That’s why they are a trend in the market.
There are a lot of media agencies in the market. You can hire them according to your budget and plan. You can also reach out to us as we have a strong pool of experienced recruiters. They will help to fill your job vacancies with potential candidates.
Conclusion
In short, social media platforms have made the recruitment process easy. It connects with the talent pool in the market. Top media recruiting agencies can help you with their networks. You can hire one of them from the market. You can also take help from us. We will provide you with the potential candidates.
Author's Bio
Sunny Chawla is a Managing Director at Alliance International. He specializes in helping client for international recruiting, staffing, HR services and Careers advice service for overseas and international businesses.
