We all know that marketing is changing. The ways people engage with brands, how they shop and purchase are all shifting dramatically.
This article makes 10 B2C predictions for macro marketing trends in 2022. It’s interesting to take a look at what’s already happening, see where this may go, and explore what it means for the future of B2C marketing. You can use tools for amazon listing.
1. The continued rise of video marketing
Video marketing is nothing new, but it continues to grow in popularity for good reason. It’s an incredibly engaging and effective way to connect with customers. By 2022, the video will account for 80% of all internet traffic. This makes it more important than ever for businesses to incorporate video into their marketing strategies.
2. Holistic omnichannel marketing strategies will become the standard
Omnichannel marketing is all about how brands connect with customers across multiple touchpoints. This could be digital, social media, email, direct mail, print ads, or even in-person through events for example. What’s interesting about omnichannel marketing is that it’s not just about blasting the same message out in all channels. It’s about creating a coordinated and personalised experience for customers no matter how or where they interact with your brand.
3. The continued growth of mobile marketing
By 2022, it is estimated that there will be over 6 billion active mobile phone users worldwide. With this in mind, businesses are expected to continue focusing on developing effective mobile marketing strategies. This includes using platforms such as SMS, push notifications, and location-based services to reach consumers on their devices.
4. The increasing use of artificial intelligence and machine learning
AI and machine learning are already being used by many businesses to improve their marketing efforts. For example, chatbots are often used to provide customer support and answer common questions, while predictive analytics is used to identify consumer trends and preferences. In 2022, it is expected that even more businesses will adopt AI to streamline their marketing functions.
5. New channels being developed for customer engagement
As technology continues to advance, new ways of communicating with customers are constantly being developed. For example, Snapchat has recently launched its own form of online advertisements which run on users’ news feeds while they browse the app. In 2022, it is expected that even more unique channels will emerge which businesses can use to engage with their customers.
6. The continued rise of e-commerce shopping
The influence of e-commerce has been widely recognised in recent years. Research carried out by Internet Retailer found that US consumers spent a total of $453.46 billion online in 2016, which is an increase of 16.2% from 2015’s figures. In 2022, it is expected that e-commerce shopping will continue to rise as consumers look for easy and convenient ways to purchase items.
7. An increase in the use of mobile payments
Mobile payments are becoming increasingly popular, as consumers seek easier and more secure methods of paying for items online. In fact, according to a study by Statista, the value of transactions made through mobile devices worldwide is expected to reach $2.12 trillion in 2019. In 2022, it is expected that even more businesses will adopt mobile payment systems to attract and retain customers.
8. A greater focus on customer experience
As consumers become savvier, businesses are expected to place even more emphasis on providing unique and memorable experiences for customers. This includes using technologies such as augmented reality to engage with users in new ways, while also offering flexible payment solutions that simplify the online shopping process. In 2022, it is expected that businesses will focus more on customer experience than ever before.
9. The continued growth of social media marketing
Social media is a powerful tool for businesses to connect with consumers. In fact, according to Hootsuite’s 2018 Social Media Marketing Industry Report, 94% of marketers in the United States use social media to promote their brand. In 2022, it is expected that businesses will continue to invest in social media marketing because of the opportunities it provides.
10. An increase in marketing automation
As the amount of data that businesses have to deal with continues to grow, it is becoming increasingly difficult for marketing teams to manage all of this information manually. In response, many businesses are turning to marketing automation tools which can help to automate tasks such as email marketing, social media campaigns and lead management. In 2022, it is expected that even more businesses will adopt marketing automation to improve their marketing efficiency.
Conclusion
These are just some of the macro marketing trends that businesses can expect to see in 2022. By staying up-to-date with these trends, businesses can ensure that their marketing strategies are effective and relevant.
