Influencer marketing is now the first choice for brands employing marketing. But why this paradigm shift?
The world belongs to the people who are continuously innovating and creatively creating newer dimensions. The origin of Influencer marketing is highly disputable but the locus standi of our focus should be its effectivity. Influencer marketing offers a range of 5-20X ROI which is huge compared to any traditional marketing and advertising.
What more appealing element does influencer marketing possess? Influencer marketing becomes very effective on 2 strong fronts if given due diligence. First is strategy and second is measurable outcomes. Ideating strategy and deciding outcome is crucial and brands favourably utilise the services of the best influencer marketing company in India. Here, we will learn more about how these agencies create valuable strategies for brands and understand its importance in entirety. Moreover, one of the best agencies capable of delivering the best possible results is Grynow Media. But why are we saying this?
Grynow is arguably the leading influencer marketing agency in the Indian market. When we check out the stats like they have already executed 30K+ influencer campaigns, have a dominating experience of 8 years, have a comprehensive database of 300 million influencers, et al. it is very imperative why we are considering them.
All talks aside, let us focus on the various strategies that can help your brand touch the sky.
Strategies Offered By The Top Influencer Marketing Agency in India:
Influencers as Brand Ambassadors:
Niche specific experts have a certain ideology about how they see the world and how the niche can bring change. A leading influencer marketing agency can create a conducive environment for brands and influencers to collaborate for Brand ambassadorships programs. Many influencers are already acting as ambassadors for various brands.
Collaborate On Content Creation:
Social media now does not limit itself to entertainment platforms. It is now a platform of discovery, learning, upskilling and whatnot. Brands can leverage influencer marketing services to create collaborative contents like tutorials, unboxings, Q&As, etc., and reach wider audiences.
Produce Content Series:
A highly effective influencer marketing campaign has one thing in common and that is a series of content. To explain it simply, it induces the “Mere Exposure effect”. A leading influencer marketing company can strategize and based on a funnel mindset they can create a series of content.
Pursue Nuanced Storytelling:
Storytelling is the most effective way to grab audience attention. We are in a world where the average audience attention span is less than the attention span of a goldfish. Storytelling binds people’s attention and steadily acknowledges the information as just a string of pearls.
Promote On Cross-Platforms:
In the current world of denizens they are not limited to one social media platform. Most of them are omnipresent and we do not know where they will interact with us. The best influencer marketing agency in India is aware about it and to address it they focus on creating cross platform content.
Leverage Micro-Influencers:
The top influencer marketing agency in India focuses on partnering with micro-influencers (people with small but highly engaged audiences) can be a cost-effective strategy to reach niche markets.
Integrate Sponsored Content:
Direct partnerships where influencers are paid to create content that promotes a brand or product. This content should match the style and tone of the influencer so it resonates with your audience.
Appeal With Unboxing Videos:
Influencers create videos unboxing and reviewing products. This format is especially popular for gadgets, beauty products, and subscription boxes.
Let Influencers Do Social Media Takeovers:
One remarkable approach strategized by the best influencer marketing company in India is allowing an influencer to take over a brand’s social media account for a set period. This can inject fresh content into the brand’s platform and attract the influencer’s followers.
Create Influencer Events:
Inviting influencers to virtual or physical events allows you to generate exclusive content and promote your brand. Events range from product launches to special experiences.
Provide Exclusive Offers:
When influencers offer their followers exclusive offers, discounts, or early access to products, they increase sales and engagement.
Create Creative Challenges and Competitions:
Brands and the leading influencer marketing agency can ask influencers to participate in and promote challenges and contests. This strategy allows you to increase audience participation and increase engagement.
Pursue Cause Marketing:
Work with influencers to promote social and philanthropic causes that align with your brand values. This can improve your brand image and create an emotional response from your audience.
Affiliate Marketing Can Provide Immense Boost:
Influencers promote products and receive commissions for every sale made through their unique tracking link or promo code. This strategy is mutually beneficial and performance-oriented.
Gift Product:
Brands send free products to influencers for them to review and share their experience with their followers. This can be an effective way to generate buzz and authentic testimonials about a product.
