One of the biggest mistakes that website developers can make is thinking that they are the target user of a website when deciding if a website is good. The reality is that website visitors make the decision every day whether a website is a good one or not. A poorly performing website will have Google…
As a whole, eCommerce contributes around £693bn to the UK economy annually. And with a projected growth rate of nearly 35% by the end of 2023, accepting online payments and being present for customers who shop online has never been more important, regardless of what size business you have. Social selling through platforms like Facebook…
Social media is one of the best platforms to grow your business. However, it can be overwhelming to know what to do, as there are endless competitors. But, of course, that still should not deter you from investing your time and money in social media marketing. If you are considering using social media marketing in…
Many businesses have this misconception that print media is dead, but this couldn’t be further from the truth. It can be one of the most important marketing strategies for your brand if you do it right. That is why having the right printers in Tunbridge Wells is crucial. If you are contemplating opting for print…
Right now every business has its online presence regardless of its industry. In fact, it is essential to have a website in this world because it can make a massive difference in your industry. Every customer including you and me visits the website before making any purchase from it. Because if you are buying something…
Starting a spa or salon requires pre-marketing and digital marketing. The methods used for digital marketing for salons & spas bear similarities to those used for other industries, but the social media used differ, as does the approach. Knowing Your Target Audience Your salon won’t fill its styling chairs unless you target the right segment…
Text to speech generators are helpful tools for internet users that enable the consumption of typed content aurally. This technology is viewed as an enabler for many, as over 8 million people worldwide live with some form of vision impairment, making it challenging for them to read websites efficiently. With that said, almost 95% of…
You should be aware of the benefits of niche edit links, and why they’re so important for SEO. For one, you don’t have to create new blog posts or invest in a marketing campaign. In contrast, other link-building techniques require more time and effort. However, niche edit links are definitely worth the effort. Before you…
When your customers are satisfied with your offering, they usually come back for more. Plus, when you keep them happy, customers tend to spread the word about your company within their circles, helping you gain new customers. Unfortunately, this works the other way around, too. Unsatisfied customers are likely to sound off about your perceived…
How to enhance your sales rate for your local business based in Los Angeles? Opt for local lead generation techniques. Lead generation is a fairly common and widely-practiced marketing technique used for years. So, undoubtedly, it’s practical and much needed for your Los Angeles-based business. Although it was being practiced through various traditional methods, marketers…
