Are you a wellness and health entrepreneur? If so, have you taken the time to have a glimpse at your competitor’s website design? Have you tried to figure out what inspires them? Maybe you have bookmarked the websites that you find outstanding and want to take inspiration from.
It’s essential to note the qualities of the websites that caught your attention more than others. Specific elements in website design can make a brand stand out from others. It includes the overall website look, clear copy, and navigation that intends to provide your customers with an excellent user experience.
A health and wellness website can’t have the same design aesthetics as a fashion store or coffee shop. In this article, we will discuss the must-have elements to incorporate into your wellness website to make it functional and distinctive from other market players.
A Design Specific to Your Brand
What catches your attention first on a website? Chances are the way it appears. You are likely to focus on the spacing, image choice, colors, and fonts. These create an impression about the website that makes a visitor want to stay longer on your site and discover various elements in it. As a wellness entrepreneur, it is necessary to add a soothing element to your website and also ensure that it represents your brand mission.
Every brand has its own special features. However, when you look at the health and wellness domain, there might be a few common factors. For instance, the website design should have a calming effect on viewers, and there shouldn’t be any visually overwhelming elements. The colors that you choose to use as a brand should evoke feelings of vitality and energy. There should also be something inspirational about your website.
Choose the Right Website Colors
The color scheme of your wellness website is a game-changer. Colors impact an individual’s mood and way of thinking. It also evokes certain feelings and emotions in visitors, thereby making them feel good and comfortable when they are browsing your website.
A smart color scheme for a wellness website should be clean and consistent all across the site so that there is a professional look as well. Here you need to keep in mind a few tips to choose the correct color scheme:
- Select colors that complement the healthcare brand’s mission and image.
- Ensure that the color scheme is uniform throughout the site.
- Choose a color palette that is soothing to the eyes instead of being harsh.
As a health and wellness entrepreneur, you need to choose elements that uplift the mood and inspire people to feel positive when they browse through your website.
Hocoos asserts that popular names in this niche understand the entrepreneur’s need to stand out amongst other market players. Hence, they use AI tools to create website design templates that are both appealing and functional. It caters to the specific needs of customers, and the design adds a personal touch to the website.
Intuitive Navigation
The way your website appears is essential. But its performance is also crucial. If the website visitors aren’t certain about the kind of wellness services that you provide or aren’t able to find out how to avail of your fitness services, then your site design is not optimal. It is, in a way, holding you back.
So how do we arrive at a solution? You simply need to think from the customer’s perspective who came across your website and is willing to browse it to make a final decision about a purchase. Therefore, the website design should be intuitive. It should be simple to navigate, welcoming, and uncluttered. When a customer easily finds what they want on a website, there are higher chances of them buying from it.
Clear CTAs (Call to Action)
If you want the online users to follow the path you intend to guide them on, they must click on certain links to take the next step. It could be a webpage that provides sign-up details, an eBook, or a free download. Therefore, it is necessary to add the correct CTAs to your wellness website.
A website can take you on a couple of journeys with various objectives. And every journey should have a distinct CTA, such as:
- Learn more
- Buy now
- Book now
- View our services/products
- Schedule an appointment
- Submit your query
- Donate
- Read reviews
The CTAs should be clear and direct. They shouldn’t confuse the online user, or else they will leave your website. The audience’s attention span is shorter. Hence, you have to make the most of the time and use CTAs to get them to follow the path you want.
In conclusion, the leading health and wellness designs have much in common, such as a soothing look, clear design, creative fonts, direct CTAs, and relevant data. But the way you present it all depends on your taste and preference. So, take time to think about how different yet functional you want your website to be and implement it, keeping in mind the must-have elements.
