SEO or search engine optimization is a way of optimizing your content. In the case of print on demand stores, you need to make your merch listings, descriptions, and eCommerce website SEO compliant to rank high on search engines.
Los Angeles SEO company experts know that doing so will propel more hybrid traffic to your store or your website. Optimizing your listings enables you to rank high on search engines like Google and within your print-on-demand platform.
Why should you choose a US-based SEO agency over a foreign one?
Like the rest of the US, Los Angeles must follow copyright and trademark laws because infringements can result in lawsuits. Collaborating with a native English-speaking SEO agency can help clearly represent the goals of your campaign.
1. Keyword optimization
The initial step in your SEO campaign is keyword optimization. To do so, you need to research proper keywords.
Keyword research is about researching the right keywords to place on your pages to boost your rankings on search engines.
There are numerous ways and approaches to finding the right keywords for your website.
First, you need to have a thorough understanding of the buyer’s intent.
For example, if you sell fitness shirts, try to develop a buyer persona. Ask crucial questions such as what your potential buyer wants in a fitness shirt? What are the current trends in fitness shirts?
Good places to look for answers are in niche forums such as Reddit and Quora. These platforms help you understand buyers’ needs and questions related to your products.
You can also browse social media to look for nuances and distinctions related to your products.
Another area to consider in choosing keywords is the relevance, search volume, and ranking difficulty.
If you are a busy business owner, you may want to outsource a keyword research to an SEO agency.
How much does a Los Angeles SEO company cost? The cost of an SEO campaign is dependent on the services you require. Bear in mind that local and national SEO differ in the price range. Agencies that employ data-driven processes provide premium services and are backed by safety guarantees. These companies typically demand upwards of $2000 per month.
2. Improve the usability of your page
Google will evaluate your site better if your audience stays on your web pages longer. The term for this is dwell time.
The reason is the more people spend time on your webpage, the likelier your page is valuable and relevant.
Google considers this a ranking factor and will prioritize your site among others with low dwelling times. Therefore, to rank high, you must improve page users’ experience.
3. Blogs
Another way to stay relevant on Google is to add blogs to your website. Google rewards websites that post fresh content. This signals that you are constantly active and should be noticed by users.
When you publish posts on a regular basis utilizing the right keywords, you can reach out to prospects for your merch store by way of educating them to via your blogs.
By providing your target audience with fresh stories from time to time, you can boost your brand’s reliability and credibility while directing them towards your e-commerce websites.
Moreover, if your site is helpful, users will be spending more time on your pages which will drive you to the top ranks.
Blogging is also an ideal place to utilize longtail keywords. But since longtail keywords are too specific, you may not be able to apply them on your product pages. Therefore, it is recommended to use them in your blog posts instead.
But there are 2 points you must consider:
- Use different sets of keywords for your blogs
- Never use the same keywords for your product pages and blogs to avoid them competing against each other.
Reach out to your Los Angeles audience via SEO. But bear in mind that you must optimize your website for mobile to reach out to your prospects in the state. The number of people who use mobile devices to browse the Internet rises every year. Los Angeles residents are part of the 75% of American Internet users who browse online utilizing tablets or smartphones. Because of this, if you want to optimize your website for the Los Angeles market, you must not neglect mobile friendliness.
