Despite the fact that landing pages all have the same aim of increasing conversions, there is no one-size-fits-all approach that can ensure success. The design of your landing page is determined by a variety of criteria, including your target demographic, brand voice, and conversion objective.
You’ll need to conduct some research and think about how you can best appeal to your audience in order to design a successful landing page. What do you want the landing page’s tone to be? What design aspects are representative of your brand? What is the visitor’s ultimate goal?
Although there isn’t a template you can use to ensure success, a lot of studies has been done on what makes a good landing page. In this post, we’ll go over six crucial aspects that your landing page must have in order to convert visitors.
1. A strong and enticing headline
When creating a landing page, the first step is to grab the visitor’s attention with a compelling title, just like you would with any other sort of content. The title should clearly state what you’re selling and why it’s useful, so the user understands why they’ve arrived on this page.
It should be short and sweet, telling the reader what they need to know in just a few lines. It can then be followed by a subheading that adds extra information or emphasizes what makes your product stand out.
Relevance is another factor to consider when crafting a title for your landing page. Is it true to what the user was promised when they clicked the link? Does it entice them to want to learn more about what you have to offer by continuing to read? Is it a viable answer to their issue?
2. Eye-catching images and media
Make sure to add eye-catching graphics and media to your landing page that portrays the product you’re selling or is pertinent to the notion you’re promoting.
The usage of imagery and media on the landing page can help to break up the content and engage the visitor more. Everywhere we go these days, we’re bombarded with pictures, and graphics are an important aspect of marketing, whether online or offline.
Consider what imagery is acceptable for your target audience and reflects their interests when selecting images for your landing page. To improve the visual appeal of your landing page, you may incorporate images, artwork, graphics, or videos, depending on your aims and offer.
To add value to the audience, you can incorporate product demos, explainer videos, or videos with emotional signals. Always keep in mind that the videos you show should lead viewers to a conversion objective.
3. Copy that is interesting to read
Make sure to choose your words carefully while writing the text for your landing page. The text you include should have the same tone of voice as your brand. It should appeal to your target market and clearly state what you’re selling. Don’t squander your audience’s time by droning on so long that they lose interest halfway through!
The benefits of your service should be outlined in your landing page text, as well as how it may bring value to the viewer’s life. They’ve arrived at the landing page and read past the headline; now it’s time to hammer home the message and persuade them to take the next step.
4. Unique Selling Proposition (USP)
This is the section where you explain what makes you unique to the reader. Your unique selling proposition sets you apart from the competition. Consumers want to know they’re picking the finest option available in today’s competitive digital business market. For additional information, contact the nearest and most reputable quality SEO agency in your region.
Your USP should be reflected in all of the material on your landing page. Describe the major benefits you can provide the reader, what makes your service unique, and how it can assist them to solve problems or alleviate pain points.
5. Indicators of social proof and trust
Consumers nowadays have a plethora of options when it comes to the products, services, and brands accessible to them. The majority of individuals will not reserve a table at a restaurant, acquire a new product, or hire a service without first reading reviews on Google, Trustpilot, or Amazon.
Consumers, understandably, want to be sure they’re getting the most bang for their buck. Reviews may make or destroy a company, and they can determine whether or not a user takes action.
You may remove any uncertainty in the reader’s mind by giving credibility to your offer by putting social proof on your landing page. Reading about actual people’s and organizations’ experiences can have a direct influence on purchasing decisions. Social evidence can be found in:
- Testimonials and reviews
- Trust badges or customer logos
- Statistical evidence
Including your contact information on the landing page is another method to create credibility. Because landing pages usually provide information about a specific deal, visitors may be unsure if you’re a legitimate business. It’s a good idea to provide the company’s address, phone number, and social media connections to comfort them.
6. A Call to Action (CTA)
Finally, the call to action is what it all boils down to.
A CTA can be incorporated within a lead generating form or shown as a separate button on the landing page. The goal of your whole landing page—and everything you’ve done up to this point—is to encourage them to click this crucial button. The CTA should be prominent so that visitors understand exactly what they must do to obtain what they came here for in the first place.
If you’re making a button, use bright, contrasting colours to set it apart from the rest of the page. Make sure to include terms like “purchase now,” “start my free trial,” and “download immediately” in your copy. If your CTA is a form, make it as short and easy as possible. People don’t want to tell you about their lives, so only ask for the information you need.
A data privacy guarantee is also a good idea to convince the reader that you’re GDPR compliant and that they can trust you with their personal information.
Remember that there is no one-size-fits-all landing page template that will convert for everyone. Having said that, developing high-converting landing pages is an art that can be mastered with practice.
You’ll be one step (or six steps, depending on how you look at it) closer to meeting your landing page conversion objectives if you include the six aspects discussed in this article.
