It has long been known that the mere presence of an online store does not guarantee success, because competition in the market is growing every year. Therefore, for several years now, experts from bigcommerce development company have been advising on how to develop an online store and effectively increase sales.
Content as a way to systematically develop an online store
Content marketing is one of the key elements of positioning and building the image of an online store. How to develop an online store using it? Just written content isn’t enough: content now covers many more activities. Why is it worth investing in this? Because 81% of users say they look for information about products before making a purchase – they read user opinions and reviews online.
A properly planned content marketing strategy requires you to be where your potential customers are. Therefore, when creating content for an online store, you should:
- plan various content that includes not only written text, but also video – with a video about the product, you compensate the buyer for the lack of opportunity to familiarize themselves with the physical product before purchasing; this applies primarily to electronics and household appliances;
- provide valuable, meaningful and useful descriptions of products and product categories in the online store – they can contain a list of benefits and functions, thanks to which the buyer will know what problem a particular product solves and how it can help;
- use appropriate, eye-catching formatting—bold font, lists and bullets, “guide” headings, and intriguing headlines (e.g., “Robot Cleaner—How Can It Help You?”, “5 New Skin Care Tricks”);
- use so-called User Content, i.e. user generated content; how to do it? Encourage your customers to share ideas and ways to use products from your store, take advantage of the power of reviews trusted by up to 84% of users, and ask them to leave opinions on products;
- choose modern forms of communication – content is not only content in the online store, but also live reporting on Instagram, and even e-books or webinars.
Content in online stores has long gone beyond the written word. Nowadays, infographics, photographs and, above all, videos are also used to promote products. That’s because, according to research, 60% of users prefer to watch a video about a product rather than read text.
Follow e-commerce trends and develop your online store
Just having an online store is not enough – when you launch it, you need to know how to develop an online store in order to constantly increase sales and gain the interest of new users. To do this, you need to engage in Internet promotion – on your own or with the help of Internet marketing specialists.
Only comprehensive activities that combine various channels will allow you to develop and gather a group of loyal customers around your store. At the same time, it is worth constantly monitoring e-commerce trends and constantly developing, because the world of online trading is subject to numerous changes. In the future, we should focus on website optimization for search engines, content marketing, and commerce on social media and modern technologies.
