Are you curious? Should you give SEO a try? What is SEO? SEO is short for search engine optimization. It is also a core digital marketing strategy and a set of practices that content creators can use to help certain pages get a higher ranking in the search results. By ranking high, they can give you more traffic to your website. However, it is not just a one-time thing. Instead, SEO is a long-term investment.
You should invest in SEO or even obtain an SEO agency for many reasons. You can boost brand awareness, raise brand credibility, convert more customers, and earn more revenue online, among other things.
Here are some benefits you’ll reap if you invest in SEO!
A Good Return On Investment
What SEO services in the Philippines can promise first is that they can significantly improve your return on investment digitally. When you invest in digital marketing strategies, it is understandable that you want to be able to support somewhere that can guarantee you a good return on investment. Search engines have a close rate of almost 15 percent for new leads, but in contrast to more traditional marketing, SEO has a massive advantage. As a result, you can boost the lead conversion rate by close to thirteen (13) percent.
If your website turns up at the end of two, three, four, or none, your leads will be considered non-existent. However, if your page lands on the first organic Google Listing, it gets 39.8% of all search traffic.
In perspective, imagine that the lead costs $800. You must also sign twenty (20) new leads within a month. By investing in SEO and digital marketing, you can sign twenty-three (23) new leads within a month – this means more profit.
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Better Brand Awareness
Another benefit you can get is brand awareness. You want to distinguish yourself as a leader in your industry. However, you will also want to be acknowledged as a solution for your audience. Compared to traditional advertising, you have a more cost-effective solution in the form of SEO. There are about 1.88 billion online websites out there. How do you ensure that your audience, or at least a comprehensive population sample, can acknowledge your brand?
Fortunately, SEO is there to help!
Brand awareness is more than name recognition. It is also about letting people know what your brand stands for and how it can help and provide for them. With content marketing, you can give searchers valuable information they can trust and understand.
Improved Brand Credibility
An underrated aspect of search engine optimization is that people overlook how it can improve credibility amongst your customers. Appearing on top of the first page of Google results indicates that Bing, Google, and other search engines trust your website.
It is also why seventy-five (75) percent of Google users prefer to trust the results on the first page of search results. They believe in search engines’ ability to filter results and eliminate messy websites. Search engines, which include Google, use on-page and off-page signals to rank websites, which are also a testament to the credibility and safety of your website.
Your webpage can also have the power to answer a specific user question, like, “Is it a good thing to gamble?”
Aside from SEO, your Google My Business listing can help you become more visible in local searches and provide users with company details and reviews from those who have interacted with your business. The reviews drive sales and build credibility. In those ways, SEO and digital marketing have helped boost your business.
Cost-Effectivity
Lastly, SEO is cost-effective. Unlcosts less-per-click or buying website space costs less. Search engines crawl your site constantly and help you find new customers without paying them.
With SEO, you only need to review the content on top-ranking sites that fall under your niche. You must also write better content that gives your users high value and cross-post them.
Wrapping Up
SEO is not just a one-off thing. It offers numerous benefits ranging from return on investment, cost-effectiveness, and better brand credibility. However, to achieve true SEO success in business, you must allow time for it. The win is not just short-term – but also long-term.
Author’s Bio:
Edwin Deponte is a motivational writer who is also passionate about SEO, social media, and digital marketing. He’s frequently invited to company training and seminars to give talks about cultivating one’s digital marketing strategies.
