Backlinks are a vital element for any SEO strategy. They communicate to search engines the relevance and value of your content. However, not all backlinks are created equal. Using white hat link-building techniques is essential for sustainable results without risking Google penalties. These tactics include reclaiming brand mentions, writing guest posts, and creating resource pages.
Share Your Content on Social Media
A backlink is an actual hyperlink that points to a website. A website’s number of relevant backlinks is one of the most important ranking factors. But not all backlinks are good. Some can cause a Google penalty that will hurt your rankings. White hat link building is getting relevant links without violating search engine guidelines. Writing articles and blogs about your brand is one way to get white-hat backlinks. You can then promote them on social media. It can help you reach a large audience and get the attention of online influencers. Creating utility content is another excellent way to get white-hat backlinks for your brand. It includes things like how-to guides, tools, and original data. It can also include information about your industry, such as statistics.
Reach Out to Influencers
Influencer outreach is a powerful white hat tactic that helps boost your brand’s reach and credibility. It involves contacting influencers to collaborate on content and campaigns promoting your products or services. To get the attention of influencers, start by showing a genuine interest in their content. Follow them on their platforms, like their posts, and share their videos. It will let them know you are a fan and increase their chances of responding to your collaboration request.
Email is usually the preferred mode of communication for influencers, especially those managing talent management firms. Check if their email addresses are listed in their Instagram, TikTok, or YouTube bios. Alternatively, DM them if they haven’t. Ensure your first message is personal and specific to them to increase response rates.
Write Guest Posts
Getting guest posts published on popular platforms is one of the most effective ways to increase brand awareness and build backlinks. Ensure you reach out to high-quality websites with a large audience pool and a solid SEO ranking. The key is to write a high-quality post that adds value to the website and its readers. Research thoroughly to find unique and compelling information that can’t be found anywhere online. The post should be well-written and free of basic grammatical errors. The article should be informative and interesting, containing exciting statistics, solutions to problems, etc. Hire services to find opportunities for guest posting by searching for your competitors and their websites using the keywords you want to rank for. Once you’ve written your article, include your author bio at the end of the post with a link to your website and social links.
Promote Your Videos
There is an incomprehensible amount of online content, which means getting noticed can be more complicated than ever. It’s true for video marketing.
However, there are ways that you can make it easier for people to find and share your videos. You can improve your videos’ metadata, like their titles and tags, by using SEO strategies to raise their search engine ranking. You can also write attention-grabbing headlines that entice viewers to click on your video.
You can also use press outreach to secure unlinked brand mentions and links on other websites that reference your content without linking to it. It is a great way to build high-quality backlinks and increase your website’s authority.
Create a Resource Page
Resource pages are excellent for establishing links since they frequently feature content from other sources. You can contact the creator of a resource page and suggest that they include your link. Most are willing to do this because it adds value to their page. Make sure only to recommend quality content on your resource page. If you’re including tools, give each one a description and a link to a relevant case study or tutorial. It will help users determine whether or not a tool is right for them. Update your resource page regularly. It includes adding new content, removing outdated content, and fixing broken links.
