There are many expenses to consider when running your own company. Office or retail space rental, product and service costs, and employee salaries to name just a few. Adding a fleet of vehicles to this list might seem like an unnecessary step, but there is a clear business case for providing company cars.
Discover how the introduction of vehicles for employees will benefit your business.
Professional image
Firstly, having a fleet of company cars is a way to enhance the professional image of your business.
This investment suggests that you’re successful and financially flush, helping to position you among top competitors in the local area. It also reflects a commitment to supporting your staff and ensuring equality in your workforce which is attractive to clients and prospective employees.
The vehicles must be well-maintained at all times to uphold this professional image. Make regular cleaning and professional services a requirement for all employees with a company car.
Employee productivity
Having access to a personal vehicle for work will also boost employee productivity.
Staff can service clients and attend meetings in any location at short notice without having to use public transport which can be slow, stressful, and unreliable. Being presented with this perk will also motivate employees to work harder and increase their sense of company loyalty.
It’s your responsibility to ensure that the vehicles are always in good working order and covered with the necessary insurance. Keep car maintenance essentials handy for checks between services: buy tyres online in case of a puncture and stock up on important fluids like engine oil and screenwash.
Financial benefits
Although the initial spend on your company cars will be significant, there are long-term financial benefits to this investment.
Typically the fuel costs for a journey are less than the price of a train ticket, and driving your car is much cheaper than hiring a private taxi. This is especially true if you have to hit the road at the last minute and cannot take advantage of early bird fares.
Brand promotion
Lastly, company cars are an effective way to promote your brand.
Add a logo and contact information to the exterior of the cars and you could be surprised by the amount of business you receive from this organic marketing method. It’s especially effective if you operate on a strictly local basis as it provides continuous advertising in your area, helping you to become a familiar name in consumer minds.
Providing a company car as a staff perk also means that your employees can travel to marketing events and industry fairs across the country to promote your products and services to relevant customers and clients.
